Nov 13, 2026 · Shoot planning guide · 4 min read
Lingerie model rates and what a catalog day really costs
Lingerie model rates for non-union catalog and ecommerce work in the United States typically run about $100 to $300 an hour and about $600 to $1,800 for a full day. Campaign work, a known face and wide usage rights price above that. Intimates usually cost a little more than plain apparel because of fittings, privacy needs and tighter usage terms. Here is how to build a real budget before you book.
Seven things that move the price
Two models on the same capsule can quote very differently. The gap comes from a short list.
| Factor | Why it changes the price |
|---|---|
| Shot type | Flat ecommerce frames are quick, lifestyle and video need more time |
| Experience with intimates | Someone who has done fit work for lingerie brands works faster and needs fewer retakes |
| Size and specialty | Extended sizes, maternity and swim pools are smaller in some cities |
| Hours and changes | Thirty looks need far more hours than ten |
| City | Large fashion markets tend to price higher |
| Usage | Paid ads, packaging and retail windows add a buyout over web only |
| Exclusivity | If a competing intimates label is blocked, the fee rises |
These ranges sit next to the bands in our model rates guide. They are orientation, not a quote, and a real person can sit outside them.
A one day ecommerce shoot, line by line
Say an online intimates brand books two models for 8 hours in Los Angeles. The brief is 24 looks for product pages and 6 hero images for paid social, one model per size band.
The numbers are illustrative, using the middle of the typical band. They show how to build the sum, not a price list.
Model one, full day
- Basis
- 8 hours
- Illustration
- $1,200
Model two, full day
- Basis
- 8 hours
- Illustration
- $1,200
Paid social add on, both
- Basis
- 12 months, US
- Illustration
- $900
Fit assistant and steamer
- Basis
- Your own cost
- Illustration
- not in model fee
Travel and parking
- Basis
- Local
- Illustration
- $60
Lunch for two
- Basis
- Illustration
- $50
Total in model related costs
- Basis
- Illustration
- $3,410
Two lessons come out of that sum. First, the paid social line is a quarter of the total, so decide where the hero images run before you compare people. Second, 24 looks across two models is 12 each, about 40 minutes per look inside an 8 hour day, which leaves room for breaks. If you push to 20 looks each, book a longer day or a third person rather than rush.
For rights options, read usage rights and buyouts.
When to book the hour and when to book the day
Short blocks suit a small capsule of 6 to 8 looks or a few hero frames. Full days suit a catalog run, because the pace is set by changes, not the camera. Most people on ShootModel list hourly, half day and day rates, so you compare the real total for your schedule.
- 01Book the full day above 12 looks per model
- 02Book half days for a capsule of 6 to 8 looks
- 03Add an hourly block for a short video cut down
- 04Plan about 15 minutes per look for changes, and keep breaks in the schedule
Costs that are not the model's rate
- 01A fit assistant or stylist, since garments often need pinning
- 02Steamer, clips and a private changing area
- 03Travel, parking and a meal on long days
- 04Usage buyout for paid media, packaging or retail windows
- 05Overtime when the plan runs long
Agencies add a markup for managing the booking, which is fair for big campaigns with a casting director. For one to three models on a fixed date, booking direct usually costs less and lets you see each profile first. See the model agency alternative for a side by side.
If the launch includes window graphics, a print shop that estimates sign jobs with dedicated software can quote the displays while you plan the shoot.
How to book lingerie models on ShootModel
Enter the shoot city, date and hours, choose Model and compare the rates shown for your hours. Pick people whose portfolio and travel radius fit, share the shot list in chat, then book instantly or send a request. The booking agreement, release and usage license are created with the booking.
Start from hire lingerie models for the steps and a brief table, or from hire plus size models if your range is extended. For wider earnings context, the US government's occupational data on models shows what working models earn.
FAQ
01How much do lingerie models cost per hour?
Typical non-union catalog and ecommerce work runs about $100 to $300 an hour, with campaign work higher. Each person sets her own rate, so compare the total for your hours and usage rather than the headline number.
02How much do lingerie models make per day?
A full day typically runs about $600 to $1,800 for catalog work. Add usage for paid media, travel and extra hours to get the real total. Longer bookings usually lower the hourly cost.
03Do lingerie models charge more than other fashion models?
Often a little more, because of fittings, privacy needs and stricter usage terms. Pricing still follows experience, shot type, city and usage, so compare profiles on those points.
04Do I pay extra for paid social ads?
Yes, a usage buyout is added when images run in ads. On ShootModel you choose media, territory and term at checkout, and that total is what you pay.
05Is it cheaper to book direct than through an agency?
For one to three models on a fixed date, booking direct is usually cheaper because there is no agency markup, and you see each profile first. An agency fits large campaigns better.